The Buckeyes have entered a new stratosphere when it comes to endorsements, as today the university and Nike agreed on a new deal.
The extension is for 15 years, and $252 million, making the Buckeyes now the most valuable property in college athletics.
The deal surpasses that of Texas, who inked a deal that was worth $250 million over 15 years back in October. Michigan signed a contract last summer that is worth $169 million over 15 years.
The extension starts in 2018, and includes an up-front payment of $22.5 million in cash and $5 million in products.
Not a bad deal for the Buckeyes, who will be sporting Nike apparel for the next decade and a half.