With LeBron James in Los Angeles and no one giving the Cavaliers much of a shot to be a force in the NBA’s Eastern Conference, the team on Friday introduced their new slogan – ‘Be the Fight.’
The slogan, as the team describes it, “reflects what Cleveland knows, feels and embraces. The creative elements evoke a core sense of pride and hard work in The Land, along with the communal spirit that bands us all together as a new era of Cavaliers basketball tips off,” said Tracy Marek, Cavaliers Chief Marketing Officer. “It is a declaration of focus, attitude and unity that also boldly punctuates the team’s long-standing DNA statement ‘All for One. One for All.’”
The team also put out a video with the new slogan, which you can see below.
On your feet, Cleveland.#BeTheFight
Are you ready?
Wine & Gold hoops return to The Land on October 21st. pic.twitter.com/NkW7D0YT7y
— Cleveland Cavaliers (@cavs) October 11, 2018