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New 90-Second Nike Ad Focuses on Cavaliers LeBron James’ ‘Defining Moment’

On the day the Cavaliers raise their first title banner at Quicken Loans Arena, Nike has released a new 90-second spot focused around LeBron James – entitled “Come Out of Nowhere.”

The moment of the spot that is the highlight is when James, who narrates the spot, says that the block late in game seven against the Golden State Warriors, was the defining moment of his career.

Here’s the video, with the official description from Nike below.

Your circumstances don’t determine your outcome. Come out of Nowhere like LeBron James.

For those who are strong enough to believe, strong enough to pick themselves up off the ground, strong enough to do what the doubters say can’t be done…

Whether you are supposed to be here or not… Here you are.

Matt Loede has been a part of the Cleveland Sports Media for over 21 years, with experience covering Major League Baseball, National Basketball Association, the National Football League and even high school and college events. He has been a part of the Cleveland Indians coverage since the opening of Jacobs/Progressive Field in 1994, and spent two and a half years covering the team for 92.3 The Fan, and covers them daily for Associated Press Radio. You can follow Matt on Twitter HERE.

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