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Haslams hope to keep Browns at First Energy Stadium, develop lakefront

FirstEnergy Stadium

BEREA, OH – It’s one of the biggest fears for an NFL fan base: losing your team when it comes time to fund a new, costly stadium project. And for Cleveland Browns fans in particular, it’s all too touchy of a subject after Art Modell relocated their beloved Browns to Baltimore for that exact reason in 1996.

Fortunately, they returned to Cleveland with a new facility in 1999, now First Energy Stadium. For now, any potential new stadium talk is a ways away, considering the team’s current lease with venue runs through 2028. The facility also received a $125 million makeover a few years back.

Rest assured though, even when that lease does expire, a new stadium doesn’t appear to be on the radar for Browns owners Dee and Jimmy Haslam. Their hope is to keep the Browns on the shores of Lake Erie long-term, so long as the community is on board.

“I think it makes sense to stay [on the waterfront], but it really does depend on what the community wants,” Dee Haslam said Saturday. “If they want to open the waterfront and they don’t want the stadium there, then we have to come up with another solution. I think they do want it there.”

The bigger dilemma for the Browns owners centers around developing the area surrounding the stadium. Cleveland’s shoreline is a hot spot in its own right with the Rock and Roll Hall of Fame, numerous marinas and, of course, First Energy Stadium. But the area is noticeably disconnected from the rest of downtown. The Haslams hope to change that.

“It is just a matter of connecting downtown to the waterfront,” Dee Haslam said. “I think it is really important. That is what everybody is focused on.”

Building up the shoreline with bars and restaurants would not only enhance the fan experience during football season but make the area more attractive to tourists visiting the city throughout the year. But like any plan, it needs approval. That’s where the Haslams currently find themselves in the process of addressing the franchise’s future home.

” I think in the next few weeks, we have some conversations with downtown leaders on kind of the bridge that is connecting the city to the waterfront,” Dee Haslam explained. “I think that is the first issue that we are trying to address is the bridge that everybody is talking about. That is where our focus is right now. We will continue to work with the leadership to find out what the vision for the community is and be very transparent about it.”

Transparency will certainly be appreciated by Browns fans after being blindsided by Modell over two decades ago. The same goes for the Haslam’s proactive approach to such a taboo subject.

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