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Cavs Introduce New Slogan for 2018-19 Season – ‘Be the Fight’

With LeBron James in Los Angeles and no one giving the Cavaliers much of a shot to be a force in the NBA’s Eastern Conference, the team on Friday introduced their new slogan – ‘Be the Fight.’

The slogan, as the team describes it, “reflects what Cleveland knows, feels and embraces. The creative elements evoke a core sense of pride and hard work in The Land, along with the communal spirit that bands us all together as a new era of Cavaliers basketball tips off,” said Tracy Marek, Cavaliers Chief Marketing Officer. “It is a declaration of focus, attitude and unity that also boldly punctuates the team’s long-standing DNA statement ‘All for One. One for All.’”

The team also put out a video with the new slogan, which you can see below.

Matt Loede has been a part of the Cleveland Sports Media for over 21 years, with experience covering Major League Baseball, National Basketball Association, the National Football League and even high school and college events. He has been a part of the Cleveland Indians coverage since the opening of Jacobs/Progressive Field in 1994, and spent two and a half years covering the team for 92.3 The Fan, and covers them daily for Associated Press Radio. You can follow Matt on Twitter HERE.

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